Gold Karat Guide
Karat measures gold purity. Pure gold is 24 karats; fine jewelry blends gold with stronger metals for durability and color. Here is how the karats we work with compare.
10K Gold
41.7% pure gold. The most durable and budget-friendly option — great for everyday chains and pieces that take daily wear. Slightly lighter in color.
14K Gold
58.3% pure gold. The sweet spot of fine jewelry: rich color with excellent durability. The most popular choice for chains, rings, and diamond settings.
18K Gold
75% pure gold. A deeper, warmer color and more precious feel. Slightly softer than 14K, so it suits pieces treated with a little more care.
Gold Colors
Yellow gold is the classic warm standard. White gold is alloyed with white metals for a bright, silvery look. Rose gold gains its blush tone from copper. Same karat rules apply to all three.
How to Choose
For daily wear and heavier chains, 10K and 14K offer the best strength. For a richer color and gifting-grade luxury, 18K stands apart. Every listing on our site states its karat — and if you are unsure, just ask us.